Top Five Ways Social Media is Beneficial | Internet Marketing

Everyone uses social media these days.? From teens to the middle-aged to even seniors, we are all engaged in an online world made to stimulate fuller communication between friends, acquaintances and colleagues.

But did you know that businesses are using social media sites like Facebook and Twitter to boost business?? In a world where consumers regularly use social media to filter news and products, Fortune 500 and little operations alike are using Facebook and Twitter to attract customers.? What are the top five ways social media is beneficial to business?

According to an article on Forbes.com by Eric Savitz, social media tools like Facebook and Twitter are poised to become office productivity tools.? Already, HR departments are using social media to connect with job seekers and streamline the application process, according to Savitz.

Exchanging Ideas

Companies have been using email since the early 1990s for communication between employees, and the technology for transmitting information between staff has remained mostly unchanged since email was invented in the early 70s.? Today, companies are using social media tools like Yammar and Chatter to enable employees to form virtual work groups and exchange ideas on centralized message boards.

This new technology allows companies to easily centralize information, eliminating the arduous task of exchanging information solely through email and on an employee to employee basis.

Big Data

Social media agencies are using social media to collect information on client behavior and preferences- so called Big Data, according to Savitz.? Large companies like Dell, Gatorade and even the Super Bowl have gone so far as to create dedicated command centers to analyze, in real-time, consumer behavior and preferences.

Data Compression

Savitz says that companies will use this same technology to compress information onto single screens that once required entire command centers to process, allowing directors and department heads to analyze social metrics on their smartphones.? Tools like this are already being used by companies like Nestle to track customer sentiment and GE to speed up repairs to the electrical grid.

Social Media Archiving

Also expect companies to turn to business grade social media management systems that feature built-in archiving. They allow companies to archive and track all social networking activity done by their company.? Businesses can use this information in the future, for unexpected research purposes or to track the trajectory of improvement in their social networking interactions.

Information Sharing

Finally, the ability for social media experts to share their insights about customer behavior with sales staff presents innumerable benefits.? According to Design Damage, a blog on cracking the code of internet marketing strategies, if the sales staff of a particular company understands the words or questions used by customers to talk about a product, they can make a better sales pitch.

In this new world of Facebook and Twitter, companies would be remiss to pass by a chance to boost sales with social networking.? Big companies are already using these sites in new and innovative ways to learn about their customers.? Are you ready to jump in?

Source: http://theinternetispeople.com/top-five-ways-social-media-is-beneficial/

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